La Responsabilidad Social Empresarial: de la construcción de valor a la competitividad empresarial

Abstract

Much has been written about Corporate Social Responsibility, from strategic theory with Porter and Kramer, through interest groups, and works that address corporate citizenship, to authors who focus their analysis on regulatory processes, on the impact they generate companies in society.

The present work will not discuss sustainability, and under what conditions it manifests itself (strong or weak), but if it took as a position that, to tackle it, there must necessarily be preconditions that make the company find a scenario in which to be a part. We assume that the presence of the company in the market makes economic sustainability, and this is sustained by the ability to compete in the sector in which it participates.

For this reason, the “breeding ground” to create the conditions is to analyze edges of CSR around the company, in its concern to stay in the market and create logical growth conditions in it.