This paper, written for the Master's degree in Science and Innovation Management, presents strategies for implementing artificial intelligence in a media outlet as a process for innovation in content production and personnel management, using a hypothetical news channel created for the analysis as an example.
In addition, it presents background information on media outlets and organizations from different regions of the world that have implemented this technology in their processes as an innovation tool that accelerates production processes, relieves pressure on workers, and even overcomes obstacles such as pressure or censorship.
Finally, the paper concludes by analyzing the tensions that arise around the implementation of artificial intelligence in the media, such as whether it affects journalistic ethics by replacing human tasks with a technological tool, and the discussions about the future of jobs.
Strategies for the implementation of artificial intelligence in a newsroom of a news outlet, as an innovation tool for content production
