This monograph, written to fulfill the requirements for the Bachelor’s degree in Journalism, provides a comprehensive overview of the creation and development of a native digital media outlet focused on travel and tourism, named Desde el Sur. The project was initiated with the aim of providing journalistic content in the field of travel journalism, distinguished by a unique Latin American perspective that sets it from other traditional and digital media in the same field. The production of journalistic content is a core component of Desde el Sur. This thesis provides a comprehensive overview of the entire content creation process, encompassing stages from planning to publication on various digital platforms. It describes the methodologies employed for selecting topics, writing articles, and using digital tools for editing and optimizing content. Furthermore, it examines distribution and promotional strategies on social media to effectively reach a wide audience. The media outlet maintains a dynamic website and a presence on several social media platforms, including Facebook, X, Instagram, TikTok, and a YouTube channel. Its content is grounded in various journalistic genres, such as news, chronicles, and interviews, and integrates entertainment elements specifically adapted for digital platforms.
Creation of the media Desde el Sur
