Bienestar Animal y Certificaciones: pilares estratégicos para una producción ganadera sostenible y competitiva

Abstract

In today’s global context, Animal Welfare (AW) is no longer merely an ethical concern for certain consumers but has become a strategic requirement in the production of animal-based foods. This article explores the growing importance of AW in the beef value chain, its direct relationship with product quality, international market demands, and the key role certifications play in addressing these challenges. Through various regulations, protocols, and global trends, it is demonstrated how AW is becoming a fundamental tool for accessing new markets, generating added value, and promoting a sustainable production model.