Emprendedurismo: el discurso macrista sobre el merecimiento

Abstract

The article presents the central findings of the analysis of the Macrista discourse, which was carried out as the final thesis work of the Master's Degree in Social Policies, entitled "The symbolic construction of entrepreneurship in the speeches of former President Mauricio Macri."

In the first place, we will briefly describe the context in which the analyzes of the speeches of former president M. Macri are carried out. And the purposes of the Master's Thesis of which this article is a part.

Secondly, we will present the theoretical-methodological strategy, specifying the way of obtaining the information and its treatment, as well as the process of construction of categories that guided the analysis.

Subsequently, the central category canchero state is proposed, linked to the culture of work from the perspective of deserve. Here are announced the subcategories that support the emerging category apocado as the central contribution of the thesis and this article.

Finally, reflections are presented on what the discourse of deserve anchored to the paradigm of the neoliberal entrepreneur implied and its implications for the emergence of experiences of popular solidarity economy.