Abstract
This article examines the growth of veganism as a form of animal activism in recent decades, with a particular focus on its emergence and development in large urban centers. It addresses various forms of transitioning to veganism in Argentina, including 'hard' and 'soft' versions of the movement. It will examine the ethical and political positions associated with veganism and the campaigns that denounce animal suffering. Why do vegans seek to reframe industrial meat production as a homicide, and even as a holocaust? Furthermore, the article addresses the potential risks and socio-political implications of transforming veganism into a battle of eminently moral content. Finally, the paper offers suggestions for constructing intersectional alliances in Latin America that connect social, territorial and environmental justice.